MANGO : The MOVIE !!

Mango, the Movie from coleacp on Vimeo.

 One of the fruits I have grown up enjoying since I was a child is Mango . They are grown all over Africa and the Caribbean and are very tasty indeed! . This short film made by COLEACP is all about Mango !. The film shows everyday mango farmers and producers from different countries including  West Africa and the Caribbean working in their orchards .  The film follows these farmers and they explain how family farming contributes to sustainable development and livelihoods  as well as depicting the challenges real farmers face associated with climate change ,fluctuating markets,soil degradation,soil toxicity,soil erosion etc.

The meaning of sustainable development is broken down and the three key components are looked at namely environmental impacts,social impacts and economic impacts. Apart from the obvious environmental impacts associated with agriculture the video highlights the need for the sustainable development approaches to be used throughout the value chain from farmers to exporters and consumers.

In the Caribbean and Africa farmers and companies are shipping their produce to lower their environmental impacts and also using solar panels and the sun as more sustainable alternatives. For many farmers economic stability is their most important concern and investing in organic agriculture has many social benefits  from creating jobs for youth and providing money .Family Farming and the impacts of agriculture are life changing for many poor families. The video highlights the social impact on women becoming employed in factories and becoming economically and educationally empowered which is fantastic.

 More and more corporate social responsibility and the concept of fair trade among companies and the public alike is becoming accepted in supermarkets promoting equal pay for agricultural workers and better conditions. We need all sectors to embrace this sustainable way of thinking for the future.  Sustainability is indeed here to stay ! Hope you enjoyed the film!