My COLEACP FRUIT LOGISTICA 2014 Diaries :Original Natural New – UURU By Nature: Fruit Importer Weichert presents new banana variety at Fruit Logistica 2014!

These Organic Bananas from Ecuador are simply amazing! It is no wonder that they were a delight to all who tasted them myself included at Fruit Logistica 2014 and that these bananas were also nominated for the Fruit Logistica Innovation Award. The Uuru Banana is a member of the Cavendish Family but the flavor is exotically sweet with a perfect firm consistency similar to the “Gros Michel” banana.

I was incredibly impressed by this innovation which is being introduced more widely to European markets in 2014 because previously it has been marketed and sold exclusively since May 2013 only to select health food shops. According to Ralph Fischer the marketing manager for the International Fruit Import Company Weichert GmbH & Co. KG.“The response to the banana has been so positive that we’d now like to introduce it to consumers in other European countries”. The market launch will be supported by sales promotion campaigns which are tailored to the occasion.

What is even more impressive is that the Uuru Banana being organically grown through a well-engineered production method which sets new standards in relation to sustainability. During growing an optimized and newly installed water filter system uses up to 50% less water than traditional cultivation methods. They also only use renewable energy and less land space is needed due to the way the banana plants are laid out. Weeds are also used as natural fertilizers.